Initially, I had planed on working with the social media team from Project Save Our Homes to increase their social media presence, especially in the Twin Ports community. Unfortunately, the meetings for the social media team are during one of my classes and I would not be able to commit to making the quality of media (videos, postings, etc.) that I expect of myself. With that being said, I have written a new proposal for a new idea.
Who: John McPherson and Michelle Ruszat, Student Workers for CSS Marketing Department
What: Social Media for Higher Education Guide and Blog
When: Preliminary work Mid April, final End April
Where: Production at CSS
Why: To learn about upcoming and trending venues in social media and to share ideas with other higher education entities looking to broaden their social media presence.
Targeted Deadline: May 3, 2012
Original Proposal:
Presented by: John McPherson and Michelle Ruszat
Presented to: Rob Larson
Prepared by: John McPherson
Submitted March 8, 2012
Plan: Social Media for Higher Education Because our interest and background is in social media specifically for the higher education sector, we would like to co-author a publication that helps student workers and their supervisors to create effective and successful social media content for a higher education entity. As the Public Relations and Communications Assistant for The College of St. Scholastica's Marketing and Communications Department and an Advertising and Public Relations student, I feel that collaborating with my colleague Michelle Ruszat, Media and Public Relations Assistant and Communication student, would make for a thought-provoking and educational tool for individuals at peer colleges to utilize. Along with the publication, we would like to create a blog honing-in on social media marketing for higher education.
Thursday, March 29, 2012
Script Production Project
The Bounce Joust is an amazing product that needed an amazing commercial. Luckily, our group was assigned the script regarding the Bounce Joust.
Maddie Kust wrote, "Production Comments: Overall, production was a success. However, we did experience a few difficulties along the way. First of all, some of the voice overs ran longer than the requested video clip noted on the script. So, we had to improvise at points to fill space. Also, some of the editting requests were quite difficult and above our editting skills/knowledge. Because of this, we had to make a few changes in order to produce the infomercial." (mkust2.blogspot.com)
Maddie Kust wrote, "Production Comments: Overall, production was a success. However, we did experience a few difficulties along the way. First of all, some of the voice overs ran longer than the requested video clip noted on the script. So, we had to improvise at points to fill space. Also, some of the editting requests were quite difficult and above our editting skills/knowledge. Because of this, we had to make a few changes in order to produce the infomercial." (mkust2.blogspot.com)
Thursday, March 8, 2012
Mid-Term Plan
Michelle Ruszat
Mid-Term Plan
Project Save Our Homes
For the final part of the semester I am going to create a media-blitz campaign for the community organization, Project Save Our Homes. They are an organization that is helping those in the Duluth/Superior Community who are being unjustly foreclosed upon by large corporate banks.
My plan is as follows:
-Arrange and attend meetings with the Project Save Our Homes organization to see what their intentions and desires are with publicity.
-Create media (videos, pamphlets, Twitter account, ads, etc. what is deemed necessary and desired) in order to spread the message of Project Save Our Homes.
-Offer assistance with currently existing media (Facebook)
-Make this organization known to the Duluth/Superior Community
5 W’s
Who: Project Save Our Homes
What: A media blitz campaign
When: During the second-half of the semester to a currently undetermined time (when my services are deemed unnecessary)
Where: Duluth/Superior Community
WHY: I strongly believe the media can be used to facilitate positive change. More people need to be socially aware, especially in the Duluth/Superior community. Foreclosures and injustices committed by banks are happening far too frequently. If we stay silent, then it is only going to get worse. Media can help raise voices and create awareness.
Mid-Term Plan
Project Save Our Homes
For the final part of the semester I am going to create a media-blitz campaign for the community organization, Project Save Our Homes. They are an organization that is helping those in the Duluth/Superior Community who are being unjustly foreclosed upon by large corporate banks.
My plan is as follows:
-Arrange and attend meetings with the Project Save Our Homes organization to see what their intentions and desires are with publicity.
-Create media (videos, pamphlets, Twitter account, ads, etc. what is deemed necessary and desired) in order to spread the message of Project Save Our Homes.
-Offer assistance with currently existing media (Facebook)
-Make this organization known to the Duluth/Superior Community
5 W’s
Who: Project Save Our Homes
What: A media blitz campaign
When: During the second-half of the semester to a currently undetermined time (when my services are deemed unnecessary)
Where: Duluth/Superior Community
WHY: I strongly believe the media can be used to facilitate positive change. More people need to be socially aware, especially in the Duluth/Superior community. Foreclosures and injustices committed by banks are happening far too frequently. If we stay silent, then it is only going to get worse. Media can help raise voices and create awareness.
Wednesday, March 7, 2012
The Power of Social Media.
Perhaps I'm a bit of a media geek, but this movement is amazing.
Not only are they working to save children and bring justice to the world, but the crew at Invisible Children (follow on twitter-- @Invisible) are creating a world-wide movement via social media. People love to be involved and support a cause and what easier way to show support than to simply click 'share'.
This is beautiful. Take the time to check it out.
Not only are they working to save children and bring justice to the world, but the crew at Invisible Children (follow on twitter-- @Invisible) are creating a world-wide movement via social media. People love to be involved and support a cause and what easier way to show support than to simply click 'share'.
This is beautiful. Take the time to check it out.
Thursday, March 1, 2012
My friends are artists, but I have a Lulu account.
"Publishing the lyric books, poetry or comics of other musicians I know. That's the thing I really want to break into!"
--Frank Iero
When I heard we were going to create books my first thought was, "Awesome! Wait, I know how to read books, not create them." Then I thought, "Oh, this Lulu thing seems pretty easy. How am I going to get thirty-two pages of content?!" With that I decided to make a collection of art from my artist friends. They are far more talented than I will ever be and I think everyone should know their gifts.
Remember when I said Lulu was going to be easy? Well, I was wrong. I'm not saying it was insanely difficult, but Lulu was a worthy adversary. I learned quite a bit about formatting pictures, making a manuscript, copyrights, and the importance of saving frequently. Seriously, save your work.
To begin, I reached out to my artsy friends.
Then I got to making the manuscript/layout of my book.
Lulu was being a pain in the rear, but I prevailed!
Then this happened!
Ladies and gentlemen, here it is! If you like art, buy a copy. If you don't like art, then you should buy a copy and pretend you like art to impress your hipster friends.
[The Artist is a Collector]
--Frank Iero
When I heard we were going to create books my first thought was, "Awesome! Wait, I know how to read books, not create them." Then I thought, "Oh, this Lulu thing seems pretty easy. How am I going to get thirty-two pages of content?!" With that I decided to make a collection of art from my artist friends. They are far more talented than I will ever be and I think everyone should know their gifts.
Remember when I said Lulu was going to be easy? Well, I was wrong. I'm not saying it was insanely difficult, but Lulu was a worthy adversary. I learned quite a bit about formatting pictures, making a manuscript, copyrights, and the importance of saving frequently. Seriously, save your work.
To begin, I reached out to my artsy friends.
Then I got to making the manuscript/layout of my book.
Lulu was being a pain in the rear, but I prevailed!
Then this happened!
Ladies and gentlemen, here it is! If you like art, buy a copy. If you don't like art, then you should buy a copy and pretend you like art to impress your hipster friends.
[The Artist is a Collector]
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