Initially, I had planed on working with the social media team from Project Save Our Homes to increase their social media presence, especially in the Twin Ports community. Unfortunately, the meetings for the social media team are during one of my classes and I would not be able to commit to making the quality of media (videos, postings, etc.) that I expect of myself. With that being said, I have written a new proposal for a new idea.
Who: John McPherson and Michelle Ruszat, Student Workers for CSS Marketing Department
What: Social Media for Higher Education Guide and Blog
When: Preliminary work Mid April, final End April
Where: Production at CSS
Why: To learn about upcoming and trending venues in social media and to share ideas with other higher education entities looking to broaden their social media presence.
Targeted Deadline: May 3, 2012
Original Proposal:
Presented by: John McPherson and Michelle Ruszat
Presented to: Rob Larson
Prepared by: John McPherson
Submitted March 8, 2012
Plan: Social Media for Higher Education Because our interest and background is in social media specifically for the higher education sector, we would like to co-author a publication that helps student workers and their supervisors to create effective and successful social media content for a higher education entity. As the Public Relations and Communications Assistant for The College of St. Scholastica's Marketing and Communications Department and an Advertising and Public Relations student, I feel that collaborating with my colleague Michelle Ruszat, Media and Public Relations Assistant and Communication student, would make for a thought-provoking and educational tool for individuals at peer colleges to utilize. Along with the publication, we would like to create a blog honing-in on social media marketing for higher education.
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