Mid-Term Plan

Michelle Ruszat
Mid-Term Plan
Project Save Our Homes

For the final part of the semester I am going to create a media-blitz campaign for the community organization, Project Save Our Homes. They are an organization that is helping those in the Duluth/Superior Community who are being unjustly foreclosed upon by large corporate banks.

My plan is as follows:
-Arrange and attend meetings with the Project Save Our Homes organization to see what their intentions and desires are with publicity.
-Create media (videos, pamphlets, Twitter account, ads, etc. what is deemed necessary and desired) in order to spread the message of Project Save Our Homes.
-Offer assistance with currently existing media (Facebook)
-Make this organization known to the Duluth/Superior Community

5 W’s
Who: Project Save Our Homes
What: A media blitz campaign
When: During the second-half of the semester to a currently undetermined time (when my services are deemed unnecessary)
Where: Duluth/Superior Community
WHY: I strongly believe the media can be used to facilitate positive change. More people need to be socially aware, especially in the Duluth/Superior community. Foreclosures and injustices committed by banks are happening far too frequently. If we stay silent, then it is only going to get worse. Media can help raise voices and create awareness.